Today, we are a stronger, more integrated organization.
Building on 52 years of experience and expertise across the industries we serve, we are taking a decisive step forward. We have evolved into Staria® to better reflect who we are, the full scope of our capabilities, and where we want to go.
This identity brings our growth together under one name, reflects the scale of our operations today, and prepares us for the challenges ahead.
Today, we are a stronger, more integrated organization.
Building on 52 years of experience and expertise across the industries we serve, we are taking a decisive step forward. We have evolved into Staria® to better reflect who we are, the full scope of our capabilities, and where we want to go.
This identity brings our growth together under one name, reflects the scale of our operations today, and prepares us for the challenges ahead.
One Brand That Connects Our Capabilities
One Brand That Connects Our Capabilities
The name Staria comes from the English word star and reflects how a star generates energy through the forces that bring its elements together. This principle inspires our new identity. By connecting the strengths, talent, and expertise of each business unit, we make the full range of solutions available to our customers more visible.
This same principle of integration is reflected in our history. Over the decades, our companies built their reputations independently. As a result, customers often worked closely with one business without knowing the full range of expertise available to support their projects.
Staria bridges this gap. As our master brand, it brings greater visibility to our commercial capabilities while preserving the value and reputation each company has built in its industry.
The name Staria comes from the English word star and reflects how a star generates energy through the forces that bring its elements together. This principle inspires our new identity. By connecting the strengths, talent, and expertise of each business unit, we make the full range of solutions available to our customers more visible.
This same principle of integration is reflected in our history. Over the decades, our companies built their reputations independently. As a result, customers often worked closely with one business without knowing the full range of expertise available to support their projects.
Staria bridges this gap. As our master brand, it brings greater visibility to our commercial capabilities while preserving the value and reputation each company has built in its industry.
What Remains and How Our Transition Will Move Forward
What Remains and How Our Transition Will Move Forward
For those who place their trust in our organization every day, continuity remains a priority. Our evolution into Staria also brings clear benefits: easier, more transparent access to our solutions and new opportunities for collaboration.
For those who place their trust in our organization every day, continuity remains a priority. Our evolution into Staria also brings clear benefits: easier, more transparent access to our solutions and new opportunities for collaboration.
This transformation builds on our established commitments. Existing contracts remain valid [pending legal validation]. Trust is earned through consistent delivery, and that will continue to guide the way we work.
This transformation builds on our established commitments. Existing contracts remain valid [pending legal validation]. Trust is earned through consistent delivery, and that will continue to guide the way we work.
The integration of our new identity will take place in phases, following a hybrid brand architecture designed for Staria:
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Companies transitioning to the Staria identity: The first transition is scheduled for January 2027, when TTM will become Staria Camiones. Additional companies will transition in subsequent phases, according to the established rollout plan.
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Companies retaining their current identities: Certain businesses, including Tracsa Cat and Agtrac, will continue operating under their existing names, in line with the organization's brand strategy and commercial agreements.
The following graphic illustrates how our business units will coexist throughout this transition:
The integration of our new identity will take place in phases, following a hybrid brand architecture designed for Staria:
-
Companies transitioning to the Staria identity: The first transition is scheduled for January 2027, when TTM will become Staria Camiones. Additional companies will transition in subsequent phases, according to the established rollout plan.
-
Companies retaining their current identities: Certain businesses, including Tracsa Cat and Agtrac, will continue operating under their existing names, in line with the organization's brand strategy and commercial agreements.
The following graphic illustrates how our business units will coexist throughout this transition:
Evolving to Shape the Future
Evolving to Shape the Future
Our work is guided by our organization's purpose: "We build a better future with solutions that create trust.". By bringing our capabilities together under Staria, we can better understand market needs and help our customers achieve their goals.
We begin this new chapter with proven capabilities and a clear direction. The trust that has brought us this far drives us to keep building the future together.
Our work is guided by our organization's purpose: "We build a better future with solutions that create trust.". By bringing our capabilities together under Staria, we can better understand market needs and help our customers achieve their goals.
We begin this new chapter with proven capabilities and a clear direction. The trust that has brought us this far drives us to keep building the future together.
